Brand Kit

The governed brand system every generated creative is locked to

Colour System

#FFCB05

Rapido Yellow

#FFCB05

#1A1A1A

Ink Black

#1A1A1A

#FFFFFF

White

#FFFFFF

Typography

Headline

40px · weight 900

Beat the Rain, Ride Rapido

Subhead

20px · weight 600

One creative, every city & language

Body

14px · weight 400

Book an Auto, Bike Taxi or Cab in seconds — wherever you are.

Caption

12px · dim

*Offer terms apply. Available in select cities.

Logo Rules

rapido

✓Minimum clearspace 8% of width

✓Never recolour the wordmark

✓Yellow on dark / Black on light only

✓Never stretch or rotate

Service Iconography

🛺Auto🏍️Bike Taxi🚕Cab

Governance in action

Every variant the engine renders inherits these tokens — colours, type hierarchy, logo clearspace and approved iconography are enforced automatically, so no output can go off-brand.